I officially started the blog, Running for Dummies, in December of 2011. I didn't have many readers outside my bloodline and best friends. I honestly didn't think about the name of the blog for more than two seconds. I was such a blogging newbie at that point that I didn't even think to do any research to see if it was taken. It just hit me, Running for Dummies. Done. Thank goodness I wasn't stepping on another bloggers toes at that point. It seemed perfect because it was really intended to be a tongue-in-cheek name, not some instruction blog on how to run. It was more about me and my fitness journey. I always say, I'm the dummy here, sharing my running and fitness experiences along the way.
Then this little blog started to grow. People who did not know me started to read it. I was really happy with the progress and growth. I have always loved to write, fitness and running are my passions, and this blog gave me a new wonderful creative outlet. I really fell in love with this blog, my readers, other fitness blogs, and the online connections that I made.
About six to nine months into my new growing blog, someone warned me about my name. They warned that I could lose all my hard work in an instant because 'for Dummies' is a proprietary name. Those book people own the phrase, for dummies, I really don't have the right to use it.
At the time, I wasn't worried. I am small potatoes. No one even knows I am here. I'll worry about it if it ever gets big enough that it becomes an issue. I had built my blog up to point where I really didn't want to start all over. If they tell me to stop, then I will. Then I didn't think about it again for a long time.
Here I am 15 months into my running blog journey and my blog continues to grow at a healthy rate. I have more blog followers than I could have imagined and my social media presence is respectable and ever-growing. The thought is always in the back of my mind, what if the book people shut me down? I would think I would get some kind of warning first, but who knows? What if I lose it all in a blink of an eye?
It is a scary prospect. So scary in fact, I decided to be proactive, and start over why I am ahead. While I don't want to to lose any traction or my Facebook fan page now, what happens in the future when I may have more to lose. The more I grow, the bigger risk it becomes. It seems smarter to start over and make a gradual transition while I still have the chance. See, I'm no dummy!
So I started thinking about what I would name my new blog. The ease of coming up with the name 'Running for Dummies' did not repeat itself. I've been brainstorming, bouncing ideas off of friends and family for weeks.
I even thought about staying with the dummy theme for an easier transition, The Running Dummy was already taken, besides I am not really a dummy, really! Running for Dummies is cute, The Running Dummy just seems self-deprecating.
I kind of liked Eggs and Legs. I was thinking in terms of nutrition and running, but hubby pointed out that it sounded like a strip club brunch. I can only imagine the unwelcome spam comments on a blog name like that.
The only thing that really seemed to resonate with me is Running with Ollie. If you read this blog, you probably know that Ollie is my dog and we run together. He was already kind of my unofficial blog mascot anyway. Nothing will change as far as content on the blog. I will continue to write about all the same blog topics I do now. Ollie and I run together, but this blog is not all about him, he just looks cute in the pictures, and writes an occasional guest post.
So in the end, it turns out I am the dummy who didn't think about little things, like copyrights, before starting to build a blog. I hope that those of you that read this blog, will continue to follow and read under my new name, Running with Ollie.
Will you help me get the word out about my new blog? Will you help support me and my move by liking Running with Ollie Blog on Facebook?
I am so grateful for all your support. Stay tuned...
Lea (and Ollie)
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