Wednesday, March 27, 2013

Running With Ollie: The Official Relaunch

Check it out up there. What do you think of my new blog header? Let me explain. 

I officially started the blog, Running for Dummies, in December of 2011. I didn't have many readers outside my bloodline and best friends. I honestly didn't think about the name of the blog for more than two seconds. I was such a blogging newbie at that point that I didn't even think to do any research to see if it was taken. It just hit me, Running for Dummies. Done. Thank goodness I wasn't stepping on another bloggers toes at that point. It seemed perfect because it was really intended to be a tongue-in-cheek name, not some instruction blog on how to run.  It was more about me and my fitness journey. I always say, I'm the dummy here, sharing my running and fitness experiences along the way.

Then this little blog started to grow. People who did not know me started to read it. I was really happy with the progress and growth. I have always loved to write, fitness and running are my passions, and this blog gave me a new wonderful creative outlet. I really fell in love with this blog, my readers, other fitness blogs, and the online connections that I made.

About six to nine months into my new growing blog, someone warned me about my name. They warned that I could lose all my hard work in an instant because 'for Dummies' is a proprietary name. Those book people own the phrase, for dummies, I really don't have the right to use it.

At the time, I wasn't worried. I am small potatoes. No one even knows I am here. I'll worry about it if it ever gets big enough that it becomes an issue. I had built my blog up to point where I really didn't want to start all over. If they tell me to stop, then I will. Then I didn't think about it again for a long time.

Here I am 15 months into my running blog journey and my blog continues to grow at a healthy rate. I have more blog followers than I could have imagined and my social media presence is respectable and ever-growing. The thought is always in the back of my mind, what if the book people shut me down?  I would think I would get some kind of warning first, but who knows? What if I lose it all in a blink of an eye?

It is a scary prospect. So scary in fact, I decided to be proactive, and start over why I am ahead. While I don't want to to lose any traction or my Facebook fan page now, what happens in the future when I may have more to lose. The more I grow, the bigger risk it becomes. It seems smarter to start over and make a gradual transition while I still have the chance. See, I'm no dummy!

So I started thinking about what I would name my new blog. The ease of coming up with the name 'Running for Dummies' did not repeat itself. I've been brainstorming, bouncing ideas off of friends and family for weeks.

I even thought about staying with the dummy theme for an easier transition, The Running Dummy was already taken, besides I am not really a dummy, really! Running for Dummies is cute, The Running Dummy just seems self-deprecating.

I kind of liked Eggs and Legs. I was thinking in terms of nutrition and running, but hubby pointed out that it sounded like a strip club brunch. I can only imagine the unwelcome spam comments on a blog name like that.

The only thing that really seemed to resonate with me is Running with Ollie. If you read this blog, you probably know that Ollie is my dog and we run together. He was already kind of my unofficial blog mascot anyway. Nothing will change as far as content on the blog. I will continue to write about all the same blog topics I do now. Ollie and I run together, but this blog is not all about him, he just looks cute in the pictures, and writes an occasional guest post.

Making this change feels scary, really scary. And I am kind of sad. Running for Dummies is my baby. 

So in the end, it turns out I am the dummy who didn't think about little things, like copyrights, before starting to build a blog. I hope that those of you that read this blog, will continue to follow and read under my new name, Running with Ollie.

Will you help me get the word out about my new blog? Will you help support me and my move by liking Running with Ollie Blog on Facebook?

I am so grateful for all your support. Stay tuned...

Keep Running,

Lea (and Ollie)

"LIKE" the Running with Ollie Blog page on Facebook
Follow me on Twitter @GeaLenders
Let's track each others workouts on Dailymile
See what I am up to on Pinterest
Add me to your circles on Google +
Follow me on Instagram @runningwithollie


  1. Love the new name! I think it is a great idea to name it after Ollie :-).

    I liked your new facebook page, too.

  2. Your decision making process cracked me up.. you're right, Running Dummy just sounds self-deprecating. Love the one you settled on!

  3. I applaud your decision and new name and header!

    Ollie is going to be even more famous!

  4. Oh yes. As I found out 2 weeks ago, the 'big' people will find you eventually (not that they had any rights to what I was doing, but they certainly tried.) I think you were smart to change the name, and it is perfect! I'm following your new page too!

    1. Thanks so much! I got really scared and decided it was time to make a change!

  5. I think you made a very brave but a very smart move. It's best to be proactive and definitely best to change the header now than later. Since you grow every single day, it's best to change as soon as you can - now is a perfect time! Congrats on the change :) I like it!

    1. thanks so much for your support, it is very scary to me!

  6. I love, love, love your new blog name! Although not due to copyright issues, I have also been thinking about changing my blog title. It's a scary idea, but the title just doesn't seem to fit with my content anymore. I had no way of knowing when I started my blog several years ago how it would evolve over time. Best of luck!

  7. I love the new name and great reasons, smart cookie!

  8. PERFECT name! I definitely think you made the right decision moving now :)

  9. Aha! So this explains the name change! Great for being proactive and I wish you much luck on this transition! I think I like running with ollie much better, but then I'm a BIG dog fan (have four of my own) and I used to have a dog named Ollie when I was a teenager. :-)

  10. naming your blog after your dog is definitely the coolest thing to do! (: Trust me I know all about that!

  11. I love the new name and really it's a smart decision now.

  12. Love the new name! And I already started following the facebook page! I never gave my blog a name should but couldn't think of one so its just my first name...

  13. Amazing how lawsuit happy our society has become when small bloggers have to worry about being sued by some giant corporation.

  14. Congrats on your relaunch! Love the name, I hope this means lots of Ollie pics too! He's so cute! I've already changed over on fb so you're still stuck with me! :)

  15. Ah that's a bummer that you had to rebrand. The new name is great though!I've considered renaming my blog (Just. Run. Faster.), because I named it in a tongue and cheek way as well and not sure if people get it's meant in a lighthearted way.

  16. Change is hard, but it will be a smooth transition. Just a note, I would've never found you without your old name. I was new to running and quite literally needed someone to help me from the very beginning. I've been with you ever since! I'll continue to be with you "every step" of the way!

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  18. Oh I see now why you changed. I always though using "for dummies" for a brilliant marketing idea ;) but Ollie is so cute ! I love it!!!

  19. I can't remember how I found you in the first place, but I can definitely say the name change seems more fitting.

  20. This is both an inspirational and an educational post. How many times do we begin a thing without dreaming "big"? We believe we are a small dot in this world. We can easily pass out without being noticed. But there are other plans for us. This post also signifies the issue of copyrights. Little do we think about it.

    Best of luck with this launching. :)

  21. I like the rebrand. Gives it spunk. :)

  22. I'm a fan for unique and original so I'm fully behind the name change. I think "Running with Ollie" is much better (and hooray for no lawsuits!). Also just liked your FB page. :)


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